2021 INFLUENCER MARKETING TRENDS

2021 INFLUENCER MARKETING TRENDS ๐Ÿ‘‡๐Ÿผ
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Christmas break is here but for the majority of creatives this is a crucial week of prep work to kick off Quarter 1 successfully.
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Thank You Cards are being sent, deadlines are encroaching, contracts are being revised, partnerships are renewing and content is being approved.
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What will be trending moving into 2021 ? ๐Ÿ‘‡๐Ÿผ

Taylor Nicolle Photo, 2020

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โ–ซ๏ธVIDEO

Short-form video marketing will reign supreme in 2021.
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Social media giants have and will continue to roll out features optimizing video re Pinterest, IG Reels, IGTV.
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Worried about video not being your thing ? Invest in educational courses, tap into your creatives community for assistance / feedback on the content you are producing and make the jump.
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โ–ซ๏ธSEO

More and more social channels (Yes, even Instagram) are making moves to become more search-friendly.
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How to ensure your posts are populating in the right places ? Include relevant key words within captions, your title and bio that will aid in identifying what is being shown in your post and what your page / brand is all about.

Taylor Nicolle Photo, 2020

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โ–ซ๏ธ MULTIPLE STREAMS OF INCOME

There are hundreds of ways to generate income within social media.
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2021 will be a year of business owners and influencers alike capitalizing on these various streams including but not limited to โ€” consulting services, audits, coaching services, e-books, virtual courses, social media management services, creating graphics (media kits / press kits / personal branding), AdSense, affiliate links and product / merchandise selling.
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TIP FOR 2021?๐Ÿ‘‡๐Ÿผ

Donโ€™t pigeonhole yourself into earning income on one sole social channel.
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Leverage your audiences – convert your community from one platform to another and continue to build out your brand as a whole and not just as an influencer on one particular social channel.
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๐Ÿ‘‰๐Ÿผ What trends do you predict will play a big role in Influencer Marketing for 2021 ? ๐Ÿ’ญ

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